Sony’s imaging expertise comes to the movie theatre in the highest digital cinema projection quality available. It’s not just digital: it’s Sony 4K. The differences are substantial.

What is Sony 4K?


Digital cinema projection—like digital television—is based on pixels. “K” is shorthand for roughly one thousand pixels. Most digital cinema projectors are only 2K, about 2,000 pixels across. Sony 4K is dramatically different: our advanced SXRD™ microdisplay chip uses reflective liquid crystal technology to create over 4,000 pixels horizontally. With four times the pixels of 2K projectors, Sony 4K projection delivers amazing resolution and picture quality for a more compelling, more entertaining experience.




Will I see the Sony 4K difference?


The closer you sit to a 2K digital projection screen, the more the illusion of a complete image begins to fall apart. You can see the individual pixels that make up the picture. Diagonal lines, in particular, break into noticeable stair steps and “jaggies.” Sony 4K projection enables viewers to sit close to the screen and be completely immersed in an apparently seamless and continuous, incredibly detailed picture.


Sit close to a 2K projector and the picture begins to break apart into individual pixels, as illustrated here. 4K is practically immune from this phenomenon. (Screen image simulated.)



3D on Sony 4K


Most digital cinema projectors can only show an image to one eye at a time. They must alternate between the left eye image and the right. These systems are called triple-flash because they flash each picture three times. Sony 4K projectors have an advanced dual-lens adaptor system that shows two images to both eyes simultaneously, for more natural viewing. So you can enjoy the latest 3D content on the big screen, with depth so lifelike, you’ll feel like you’re part of the action






Rotterdam Square Cinema 7
Rotterdam Square Mall
93 W. Campbell Rd.
Schenectady, NY 12306
518-374-2403
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